Snow Time L Çakyr by Evan Chen and Ziming Guo

Snow Time L Çakyr by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2021

Snow Time L Çakyr

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #110335

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time L Çakyr

Gu ueu Long Şan, 1664-nji ýylda esaslandyrylan Hytaýda adaty sary çakyryň iň uly toparydyr. Gu ueue Long Şan üçin döreden täze önümi haýal wagtdan lezzet almak pikirini berýär. Grafiki dizaýn, sary çakyrda zerur bolan suw, gar, glýutin tüwi we wagt düşünjelerine esaslanýar we doly şekil döretmek üçin ýerli daglary we suwlary şekillendirýär. Zenan ulanyjylar üçin pulpa press filmini ulanyp, gar örtmek duýgusyny döretmek üçin inçe gaplamany döretdiler we indentasiýa prosesi bilen utgaşdylar.

The Recognition

About the A' Design Award Kümüş Baýragy

Snow Time L Çakyr A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Snow Time L Çakyr ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Snow Time L Çakyr köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang