Super Leg Iýmit üçin Gaplama by Chen Wang

Super Leg Iýmit üçin Gaplama by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2021

Super Leg Iýmit üçin Gaplama

by Chen Wang

Client: Three Squirrels

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #111442

View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Iýmit üçin Gaplama

Kitap Metni: Super Leg hytaý iýmit brendi üçin döredilen iýmit gaplamasydyr. Gaplamada brendiň maskoty bolan Xiaojian atly alaka, uly towuk budyny iýip lezzet alýarka, eşikleri tekjä ilişip galan ýagdaýda şekillendirilýär. Illýustrasiýa, syçanyň peýniri ogurlap, pişik tarapyndan tutulýan multfilm sahnasyndan ylham alnyp döredilipdir. Towuk budunyň dişler bilen ýyrtylan ýaly görünýän bölegi bir penjire emele getirýär, şeýlelikde içindäki eti görmek bolýar. Dizaýn maskoty önüm bilen birleşdirip, gaplamanyň tekjedäki meňzeş harytlaryň arasynda tapawutlanmagyna kömek edýär.

The Recognition

About the A' Design Award Demir Baýragy

Super Leg Iýmit üçin Gaplama A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Super Leg Iýmit üçin Gaplama uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Super Leg Iýmit üçin Gaplama jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release