Germain Robin California Brandy Çüýşe Etiketkasy, Marka Şahsyýeti by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2021
Germain Robin California Brandy Çüýşe Etiketkasy, Marka Şahsyýeti
Client: E&J Gallo
A' Design Award Bürünç Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #112020
The Design
About Germain Robin California Brandy Çüýşe Etiketkasy, Marka Şahsyýeti
Germain-Robin California Brandy, Kaliforniýada öndürilen brendi üçin marka şahsyýeti we çüýşe etiketka dizaýnydyr. Wizual şahsyýet arassa we göni bolup, markanyň bezegsiz, ýöne ýeňil çemeleşilmeýän häsiýetini beýan edýär. Logotip esaslandyryjylaryň iki adyny inçe çyzyk bilen bölünen görnüşde üst-üste ýerleşdirip, ýerine ýetirilişde göz öňüne getirmek bilen berk düzgüne eýerçiligiň arasyndaky deňagramlylygy aňladýar. Kaliforniýa Alembik brendisi, distillýasiýa we garramak usullarynyň takyk beýanyny gyzyl reňkde bellän, ussatlyk bilen ýasalan ak kagyz etiketkany göterýär.
The Recognition
About the A' Design Award Bürünç Baýragy
Germain Robin California Brandy Çüýşe Etiketkasy, Marka Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Germain Robin California Brandy Çüýşe Etiketkasy, Marka Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Germain Robin California Brandy Çüýşe Etiketkasy, Marka Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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