Bellativita Bil sumkasy by Nasrin Bagheri

Bellativita Bil sumkasy by Nasrin Bagheri is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Moda we Syýahat Aksessuarlary Dizaýny Competition Category.

DemirAksessuar· 2021

Bellativita Bil sumkasy

by Nasrin Bagheri

Client: Nasrin Bagheri Studio

A' Design Award Demir Baýragy Winner in Aksessuar Category

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Verified Award Winner

Verify Award Status for #112096

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bellativita Bil sumkasy

Dizaýner "az köpdir" şygaryna eýerip, ýönekeýligi öz çemeleşmesiniň merkezine goýdy. Piet Mondrianyň şahmatly sungat eserlerinden we onuň arassalyk gözleginden ylham alyp, esasy reňkleri ulanyp, her biri durmuş düşünjesini alamatlandyrýan puzzle sumkasyny döretdi. Bellativita tegelek geometriýadan emele gelip, kesilen bölümi tutawaç hökmünde işleýär. Bu köptaraply sumka guşak, arka sumkasy ýa-da el sumkasy hökmünde ulanylyp bilner, gündelik ulanmak üçin hem, aýratyn ýagdaýlar üçin hem amatly.

The Recognition

About the A' Design Award Demir Baýragy

Bellativita Bil sumkasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Bellativita Bil sumkasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Bellativita Bil sumkasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: P.Mondrian tried to see the world simply but "not over reduce", after years of attempt, he could show this simplicity in the best way through his lines and main colors. N.B STU has also designed "Bellativita" in such a way that in a geometric form and with a simple flow for placing the hand and hidden lumbar strap, as well as systematic division of colors, it has achieved a form that besides symmetry and suitability of lines and selection of particular colors, It can be set with various styles.
Dimensions & Packaging: 210 (Diameter) mm × 40 (Depth) mm
Tags: Fashionable, Color Fashion, Fanny Bag
Production Technology: Based on the investigations and examinations done by the designer, the most important factors for choosing a fabric is being animal friendly and then being hydrophobic; as a result, water doesn’t penetrate the fabric, it does not stain easily, and there is no need to wash it frequently. Thus, suite fabric has been used in this product because of having synthetic fibers.

Other materials that are used in this product are adhesive pads to stick different layers of the bag and cardboard to tighten the bag. The leather embroidery industry has also been used in this product.
Design Challenge: As a woman, the challenge that I used to be involved with was to set my bag with my clothes and the mass that each bag occupies, and I was trying to eliminate this issue. But the challenges do not end here, and I had a lot of challenges during the design. The first challenge that I was faced with was what materials should be used to make the prototype, and the cardboard made me understand that the Bellativita must be strong enough to place the hand easily on that and keep the things safe inside the bag. The next point that I was faced with was the size of the strap, which I understood that the best option is to make it in the form of a belt to fit any size. And the last point was finding a professional person to make Bellativita and I realize that most people are afraid of seeing differently and do not follow new things and most people want me to change my design but this issue made me more determined to present a different design and break the structures.
Research: For the present project, the research was first about style and choosing the way. For the designer, looking simply was considered as one of the main elements in the design, following this point of view, she encountered with the works of Piet Mondrian. After that, in order to design a different and beautiful bag, field research was done to completely recognize the user's desires and tastes. After passing the necessary processes, in order to determine the weaknesses and strengths of the design the prototype was made with replica, then to reach a design with observance of ergonomics the required improvements were made. Now, Bellativita is ready to spend the whole day and night with you.
Inspiration: Bellativita committed to this motto (less is more). A bag that is at the same time simple and minimal focuses on versatility in order to be user-friendly. Using the circle form which is the mother of all geometric shapes and the colored puzzle checkered of the bag are indicative of liberty and living simply. These colored checkered are taken from the paintings of P.Mondrian. Put its strap on your waist or shoulder or you can take away the strap and hold it in your hand like a dignified lady.
Project Duration: This project began in November, 2018 in Tehran. In the first month, research on minimalism and the works of Piet Mondrian were studied. Next field further research was done to choose form, colors, and exploring similar products on the market. Then I reached the design section and the initial model and then the main model were made in July, 2019 in Tehran. This product has not been displayed in any exhibition before.
Operation Flow: Bellativita has a simple operation since it can be transformed from a night bag to a day bag and vice versa, by only adding a waistband to attach to the waist and for shoulder use.
This bag can easily change use just by removing and adding a strap. Moreover, its simple but distinctive form for placing hand has given a special beauty to that.
Bellativita can be set with any color theme since it’s a kind of useful bag for both daily use and night parties and also main colors have been used in this product to create a different look.
Image Credits: Image #1 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #2 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #3 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #4 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.

Image #5 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.