DA18 Sling Egne atýan sumka by Dash is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Moda we Syýahat Aksessuarlary Dizaýny Competition Category.

KümüşAksessuar· 2021

DA18 Sling Egne atýan sumka

by Dash

Client: Dash

A' Design Award Kümüş Baýragy Winner in Aksessuar Category

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Verified Award Winner
Verify Award Status for #112256

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Colors

The Design

About DA18 Sling Egne atýan sumka

DA18 Sling — şäher syýahaty üçin niýetlenen ykjam gön egne atýan sumkadyr. Bu uniseks sumka 25 x 16 x 6 sm ölçegde bolup, 400 gram agramda gelýär. Egri magnitli ýapgyç öz-özünden ýapylýar we bir barmak bilen açylyp bilner. Ölçegden uly gön guşak goşa çüýşe düwmeler arkaly düzedip bolýar hem-de sumkany bedene ýakyn saklaýar. Sumkany goşmaça howpsuzlyk üçin arka ýa-da göwrä çapraz dakyp bolýar. Yzky ýylçyr sumkajyk kiçi zatlara çalt elýeterlik berýär, göterilen düýp bolsa sumkany ýüzegärden daşda saklaýar. Önümçilikde adaty gön senetçiligi häzirki zaman kesiş we tikiş enjamlary bilen utgaşdyrylýar.

The Recognition

About the A' Design Award Kümüş Baýragy

DA18 Sling Egne atýan sumka A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. DA18 Sling Egne atýan sumka ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. DA18 Sling Egne atýan sumka köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A casual sling bag designed for urban travel. The unisex DA18 Sling features self-closing magnetic enclosure that that can be opened with one finger. Its compact size is designed to accommodate increased mobility. The over-sized adjustable leather strap hugs close to the body, ensures sturdiness and carrying comfort. User can carry the bag at the back or the front for security.
Dimensions & Packaging: Dimensions: 25 x 16 x 6cm
Weight: 400g
Materials: Leather
Tags: DA18 Sling, Sling Bag, Leather, dash
Production Technology: DA18 Sling uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique, formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Design Challenge: For DA18 Sling, the challenge lies in 2 key areas: Practicality and Security.

Unlike other form factors, the sling bag can be carried in both vertical and horizontal orientations. This versatility provides the designer with unique set of practical challenge: enabling safe storage and easy access of items in multiple use orientation.
The close quarter of the sling bag when carried also present a unique challenge for user accessing the bag. To address both practical issues outlined above, the designer elected to create the widest access for the bag as possible. This not only aids getting to the belonging in close quarters, but also enable it to be used in multiple orientation.

The internal space have also been consciously designed to accommodate typical items that user may need to carry from phone & wallet to glasses and keys.
The curve enclosure also had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed.

To address security concerns that accompany larger access, the designer integrates powerful magnets to create a self-closing enclosure, ensuring that the bag will always stay closed when not in use, allaying any concerns that belongings may fall out.
Research: The research approach towards designing the DA18 Sling is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them. The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.

A series of prototypes were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Inspiration: The DA18 Sling is a minimal take on the functional sling bag. By eliminating excess details, the DA18 Sling distill the bag into the purest functional form that is both pleasing to use and complementary to user's style.
The minimalistic styling, its designed to cut out distracting details and make the bag as straightforward to use as possible.
Project Duration: The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online & offline sale in July 2020.
Operation Flow: The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure. The carry strap can be easily adjusted via the twin pin snaps which locks the strap into a desire length. The bag can be worn on the back or across the chest for added security. Rear Zipper pouch provides quick access to frequency used item. Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
Patents: Trademark (2019) dash. / Aeskimo Co., Ltd.
Team Members: Designer: Ms. Nuttida Kedjarun