Wen Liu tarapyndan Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy

Wen Liu tarapyndan döredilen Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy

dizaýner: Wen Liu

Müşderi: Jiangxi Zhanggong Liquor Co., Ltd

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#112289 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy hakynda

Kitap Teksti: Zhanggong Times, Hytaýyň Jiangsi welaýatynda öndürilýän Baijiu üçin niýetlenen gaplama dizaýnydyr. Çüýşe bezeg bişirme usuly bilen keramikadan ýasalandyr. Gutynyň öňki tarapynda gofrirlenen kagyz ulanylýar, esasy logotip bolsa metal plastinkanyň üstünde ýerleşdirilendir. Dizaýn gyzyl medeniýetiň dörän ýeri hökmünde tanalýan Ganzhoudan ylham alýar. Gyzyl reňk nyşan hökmünde ulanylyp, kömekçi grafiki elementler bilen utgaşdyrylandyr. Sakyn illýustrasiýa sebitiň geografik we taryhy aýratynlyklaryny, şol sanda Gan derýasyny görkezýär. Gaplamanyň ölçegleri 160 x 120 x 330 millimetrdir.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Zhanggong Times Esasy Funksiýa: Alkogol Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Ölçegler we Gaplama: 160mm*120mm*330mm
Bellikler: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Önümçilik Tehnologiýasy: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Dizaýn Kynçylygy: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Gözleg: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Ylham: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Taslama Dowamlylygy: The project started in May 2020 and finished in August 2020 in Shenzhen.
Iş Akymy: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Topar Agzalary: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Surat Awtorlary: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.