Heffron Rom Çüýşesiniň Gaby by Martin Zouhar

Heffron Rom Çüýşesiniň Gaby by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2021

Heffron Rom Çüýşesiniň Gaby

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Colors

The Design

About Heffron Rom Çüýşesiniň Gaby

Heffron çeh içgi zawodynda öndürilen romuň gap dizaýnydyr. Bu rom 1914-1918-nji ýyllar aralygynda Russiýada söweşen we Çehoslowakiýa Respublikasyny döretmäge kömek eden çehoslowak legionerlerini hormatlaýar. Heffron legionerleri Russiýadan Ýewropa alyp giden iň soňky gäminiň adydyr. Dizaýn esgerleriň uzak syýahatyň dowamynda öýlerine iberen hatlaryndan ylham alýar. Aç-açan aýna çüýşe 500 ml sygýar. Etiketka barelýef krem reňkli kagyzdan, hat markasy görnüşinde perforasiýaly kesim we ýerli ýalpyldawuk lak bilen ýasalyp, üç reňkde çap edilendir.

The Recognition

About the A' Design Award Kümüş Baýragy

Heffron Rom Çüýşesiniň Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Heffron Rom Çüýşesiniň Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Heffron Rom Çüýşesiniň Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.