Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2021

Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy

Hotel New Grand taýýar naharlar — sygyr etli kari, towuk etli kari we Napolitan pasta sousy ýaly taýýarlanan iýmitler üçin gaplama dizaýnydyr. Guty kartondan ýasalyp, esasy grafiki element hökmünde uly gazanyň motiwini ulanýar. Minimalist dizaýn taýýar iýmit gaplamalarynda köp duş gelýän illýustrasiýalardan we iýmit suratlaryndan gaça durýar. Maksat, Ýokohamadaky nusgawy myhmanhananyň däbini we abraýyny inçe degişme bilen ýetirmekdir. Bu gaplama öýde naharlanmak üçin amatly bolup, sowgat hökmünde hem saýlanýar.

The Recognition

About the A' Design Award Altyn Baýragy

Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Hotel New Grand Ready-to-eat Meals Iýmit Gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.