Pure Esasy Funksiýa: Önüm Gaplamasy by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.
DemirGaplama· 2021
Pure Esasy Funksiýa: Önüm Gaplamasy
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award Demir Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Pure Esasy Funksiýa: Önüm Gaplamasy
Kitap Teksti: Pure haýwanlar üçin niýetlenen suw çüwdürimi üçin döredilen gaplama dizaýnydyr. Gök we ak reňkler esasy reňkler bolup, gök reňk suwy, ak reňk bolsa arassalygy aňladýar. Önümiň bäş tarapynyň iki ölçegli syluetleri gutynyň üstünde çap edilendir, şeýlelikde alyjylar içindäki zadyň takyk şeklini görüp bilýärler, şol bir wagtyň özünde bu nagyşlar bezeg hökmünde-de hyzmat edýär. Kem-kemden üýtgeýän gök öwüşgin arassa akýan suwy ýatladýar. Gutynyň ölçegi 300 x 210 x 220 millimetr bolup, palçyk örtükli täzelik ýüzlük kagyzyndan, pil süňki kartondan, mat plýonkadan, merjen pagtasyndan we sungat kagyzyndan ýasalandyr.
The Recognition
About the A' Design Award Demir Baýragy
Pure Esasy Funksiýa: Önüm Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Pure Esasy Funksiýa: Önüm Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Pure Esasy Funksiýa: Önüm Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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