Family Series Baijiu Gaby-Gap Dizaýny by Mason Wang

Family Series Baijiu Gaby-Gap Dizaýny by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2021

Family Series Baijiu Gaby-Gap Dizaýny

by Mason Wang

Client: Gui Brewery Co., Ltd.

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #117380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Series Baijiu Gaby-Gap Dizaýny

Kitap Teksti: Maşgala Seriýasy — dünýä belli Hytaý medeniýetindäki dört möhüm ýaşaýyş wakasy: durmuş toýy, çaganyň dogulmagy, doglan gün we wezipe ýokarlanmagy üçin döredilen maotai tagamly Baijiu içgisiniň gaby-gap dizaýnydyr. Her bir gap-gaçda dabara we abraý bilen baglanyşykly bolan gyzyl we altyn reňkler ulanylýar. Nagyşlarda durmuş toýy üçin luan we feng guşlary, çagalar üçin kylin, wezipe ýokarlanmagy üçin karp balygy we altyn aždarha, uzak ýaşaýyş üçin bolsa arça we ak durna şekillendirilýär. Çüýşäniň bezeg bölekleri relýef effektli we altyn suwy çekilen sink erginli guýma usulynda ýasalypdyr. Gapagyň iki bölekli görnüşi açylanda zaýalanýar, bu-da galplaşdyrmagyň öňüni almaga kömek edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Family Series Baijiu Gaby-Gap Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Family Series Baijiu Gaby-Gap Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Family Series Baijiu Gaby-Gap Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd