BonBonne Nuit Süýji gaplamasy by Ka Wai Tsun

BonBonne Nuit Süýji gaplamasy by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2021

BonBonne Nuit Süýji gaplamasy

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Demir Baýragy Winner in Gaplama Category

11,073
Verified Award Winner
Verify Award Status for #118219

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BonBonne Nuit Süýji gaplamasy

BonBonne Nuit süýjiler üçin döredilen gaplama dizaýn seriýasydyr. Ady iki fransuz sözüni birleşdirýär: "bon bon", ýagny süýji we "bonne nuit", ýagny "agşamyňyz haýyrly" diýen manyny berýär. Konsepsiýa müşderileri öz aýdyň düýşlerini dadyp görmäge çagyrýar. Gaplamalarda sýurrealistik elementleri bir ýere jemleýän montaž stili ulanylýar. Aýdyň düýşler dolandyrylyp bilinýändigi sebäpli, her bir gaplamadaky hekaýa adamlaryň arzuw edip biljek islegini görkezýär. Konseptual önüm atlary aňda göz öňüne getirilýän sahnalary döretmek maksady bilen saýlanyldy. Seriýa üç sany haltajykdan, üç sany kiçi tegelek gutudan we iki sany tutawaçly göni burçly gutudan ybarat.

The Recognition

About the A' Design Award Demir Baýragy

BonBonne Nuit Süýji gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. BonBonne Nuit Süýji gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. BonBonne Nuit Süýji gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.