Altyn Gaplama · 2021
Lipton Avant Garde Special Art Edition İçgi Gaby Gaplamasy
by PepsiCo Design and Innovation
- A' Design Award Altyn Baýragy 2021 in Gaplama
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition İçgi Gaby Gaplamasy
Lipton Avant Garde Special Art Edition — buzly çaý üçin kiçi göwrümli gaplaryň ýygyndysydyr. Her gap 250 ml sygymly bolup, ýeňil we götermäge amatlydyr, bu format Russiýada buzly çaý kategoriýasyndaky ilkinji kiçi göwrümli gapdyr. Grafiki bezegler Suprematizm, Abstraksionizm we Kubo-Futurizm ýaly rus Avangard sungat akymlaryndan ylham alýar. Şetdaly, limon we gök çaý tagamlarynyň her biri üçin aýratyn dizaýnlar taýýarlanyldy. Bu ýygyndy diňe Russiýada satylýar. Maksat — brendi köp bäsdeşli kategoriýada tekjede göze ilýän etmekdir.
About the A' Design Award Altyn Baýragy
Lipton Avant Garde Special Art Edition İçgi Gaby Gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Lipton Avant Garde Special Art Edition İçgi Gaby Gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Lipton Avant Garde Special Art Edition İçgi Gaby Gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
