Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2021

Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #118901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy

Lipton Pop Art Ýörite Neşiri – Rus bazary üçin niýetlenen kiçi göwrümli içgi gutularynyň ýygyndysydyr. Her bir 250 ml-lik gutyda Pop Art-yň esasy estetikasyndan we özboluşly suratkeşleriň stillerinden ylham alnan ýiti reňkli grafikalar şekillendirilendir. Reňkli çeper eserler Lipton brendiniň şadyýan we hyýalbent häsiýeti bilen utgaşdyrylandyr. Maksat – galereýa tejribesiniň bir bölegini dükanlara getirmek we gaplamanyň dykyz tekjeleriň arasynda tapawutlanmagyna ýardam bermekdir. Kiçi ölçegi ýeňil we göterip ýörmäge amatly bolup, içgini gündelik durmuşda islendik ýerde ulanmaga laýyk edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Lipton Pop Art Special Edition Içgi Gutusy Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release