Altyn Kino · 2021
Moose Piss Mahabat animasiýasy
by Bruno Cintra
- A' Design Award Altyn Baýragy 2021 in Kino
- CLIENT: Hermoso Compadre
- Estimated Number of Design Views: 68,818
- Verification code E9A4F13DE9 · Verify this award
Colors
About Moose Piss Mahabat animasiýasy
Moose Piss piwo çykarylyş kampaniýasynyň esasy bölegi hökmünde döredilen mahabat animasiýasydyr. Animasiýa 40 sekunt dowamlylykda bolup, sekuntda 12 kadr tizliginde işleýär we 4K durulykda öndürildi. El bilen çekmek illýustrasiýa we sanly surat çekmek bilen utgaşdyryldy, kompozisiýa we ses redaktirlemek üçin grafiki programma üpjünçiligi ulanyldy. Piwo brendiniň häsiýetine laýyk gelmegi üçin erkin we degişmeli stil saýlandy. Tebigy elementler surreal dünýä döretmek üçin täzeden stilleşdirildi. Animasiýa onlaýn wideo we sosial media platformalary üçin niýetlenendir.
About the A' Design Award Altyn Baýragy
Moose Piss Mahabat animasiýasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Moose Piss Mahabat animasiýasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Moose Piss Mahabat animasiýasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Image Credits
- No copyrights.