4Vita Herbs Otly İçgi Gaplamasy by Maria Stylianaki

4Vita Herbs Otly İçgi Gaplamasy by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2021

4Vita Herbs Otly İçgi Gaplamasy

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #119262

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Colors

The Design

About 4Vita Herbs Otly İçgi Gaplamasy

4Vita Herbs içgi taýýarlamak üçin ulanylýan otlar toplumynyň gaplama dizaýnydyr. Her bir gap üstünde bir surat şekillendirilen bolup, sazlaşykly reňk palitrasy suratlary birleşdirip, tutuş seriýa üçin ýeke-täk wizual şahsyýet döredýär. Açyk öwüşginler otly meýdanlaryň reňklerinden ylham alnyp saýlanyp, meňzeş önümlerde köp duş gelýän pes tonlardan tapawutlanýar. Beýan ediji tekst gabyň arka tarapynyň ýerine öň tarapynda ýerleşdirilip, peýdalary we esasy maglumatlar çalt okalyp bilner ýaly edilendir. Gap ilkinji açylandan soň hem otlaryň tazeligini saklaýan ilikli plastik "doy pack" görnüşindedir.

The Recognition

About the A' Design Award Bürünç Baýragy

4Vita Herbs Otly İçgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. 4Vita Herbs Otly İçgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. 4Vita Herbs Otly İçgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge: The most complicated part was to understand the differences and benefits of all herbs.
Research: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.