Platina Gaplama · 2021
Yamamotoyama Rebrendli Çaý Paketi
- A' Design Award Platina Baýragy 2021 in Gaplama
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Rebrendli Çaý Paketi
“Yamamotoyama” Japanaponiýanyň iň gadymy we iň meşhur çaý söwdagärlerinden biridir. Häzirki wagtda gök çaý satan ilkinji boldy. Edonyň gelip çykyşyna gaýdyp gelmek düşünjesi bilen NOSIGNER adaty çaý medeniýetini dowam etdirmek we geljege geçirmek üçin paketleri täzeden düzdi. Uzyn taryh markasynyň özüne çekijiligini saklamak bilen, olary döwrebaplaşdyrmak üçin NOSIGNER, Yamamotoyama & # 039; asyl kiçijik krestleri we Edonyň kalligrafiýa stili bilen aýlawlaryň adaty reňklerine we gurluşyna salgylandy.
About the A' Design Award Platina Baýragy
Yamamotoyama Rebrendli Çaý Paketi A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Yamamotoyama Rebrendli Çaý Paketi ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Yamamotoyama Rebrendli Çaý Paketi isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
