Wen Liu, Qiumin Chen and Weijie Kang tarapyndan Mminni Alkogolly içgi gaplamasy

Wen Liu, Qiumin Chen and Weijie Kang tarapyndan döredilen Mminni Alkogolly içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2021

Mminni Alkogolly içgi gaplamasy

dizaýner: Wen Liu, Qiumin Chen and Weijie Kang

Müşderi: Changyu

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Mminni Alkogolly içgi gaplamasy hakynda

Mminni – ýaş sarp edijiler üçin döredilen brendi gaplamasynyň dizaýnydyr. Toplumyň düzüminde esasy çakyr, garyşyk çakyr we garyşdyrmak üçin gurallar toplumy bar, şeýlelikde goşmaça önümler satyn almazdan şahsy tagam taýýarlap bolýar. X harpy näbellilige we açyk mümkinçiliklere yşarat edýär, reňk bolsa önümi brendiniň adaty keşbinden daşlaşdyrmak üçin ulanylýar. Çüýşeler bezeg bişirme usuly bilen işlenen aýnadan ýasalan, guty bolsa plastik galyplama arkaly emele getirilen. Toplumyň ölçegleri 198,8 x 122,8 x 122,8 millimetr.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Mminni Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Mminni Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Mminni Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Ölçegler we Gaplama: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Bellikler: X-lab, unknown, exploration, fashion, interaction, mixing
Önümçilik Tehnologiýasy: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Dizaýn Kynçylygy: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Gözleg: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Ylham: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Taslama Dowamlylygy: 2020.02~2020.05 Shenzhen, China
Iş Akymy: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Topar Agzalary: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang