Wen Liu, Bo Zheng and Weijie Kang tarapyndan Gogoon Alkogolly içgi gaplamasy

Wen Liu, Bo Zheng and Weijie Kang tarapyndan döredilen Gogoon Alkogolly içgi gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2021

Gogoon Alkogolly içgi gaplamasy

dizaýner: Wen Liu, Bo Zheng and Weijie Kang

Müşderi: Luzhou Laojiao Co., Ltd.china

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

Gogoon Alkogolly içgi gaplamasy hakynda

Gogoon — hytaý arak içgisi bolan baijiu üçin çüýşe we gaplama dizaýnydyr. Çüýşe arassalygy aňladýan ýönekeý silindr görnüşine eýedir. Çüýşäniň egni ünsli ussatlyga yşarat edýän çekiç nagşyny göterýär. Göwresi ýüzüň ugry bilen yşygy şöhlelendirýän inçe gündiz däneli faktura bilen tamamlanýar. Gapak metal, deri dänesi we agajy birleşdirip, ýönekeý şekile baý faktura berýär. Çüýşäniň ini 75 mm, çuňlugy 75 mm we beýikligi 260 mm. Bu dizaýn baijiu içgisini täze sarp edijiler topary üçin ýeňil lýuks stilinde hödürleýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Gogoon Alkogolly içgi gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Gogoon Alkogolly içgi gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Gogoon Alkogolly içgi gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Ölçegler we Gaplama: Width 75mm* Depth 75mm* Height 260mm
Bellikler: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Önümçilik Tehnologiýasy: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Dizaýn Kynçylygy: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Gözleg: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Ylham: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Taslama Dowamlylygy: 2020.01~2020.03 Shenzhen, China
Iş Akymy: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Topar Agzalary: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang