Genki Forest Köpürjikli Suw Çüýşesiniň Gaby by Genki Forest

Genki Forest Köpürjikli Suw Çüýşesiniň Gaby by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2021

Genki Forest Köpürjikli Suw Çüýşesiniň Gaby

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner

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Colors

The Design

About Genki Forest Köpürjikli Suw Çüýşesiniň Gaby

Genki Forest köpürjikli suw üçin çüýşe gaby dizaýnydyr. Çüýşe ýeňil we şeffaf plastik bolan PET-den ýasalýar, bu material zarba çydamly bolup, kömürturşy gazyny içinde saklamaga kömek edýär. Giň ak ýüzeýiň üstünde adaty kalligrafiýadan ilham alnan uly gara hytaý harpy ýerleşdirilen, bu bolsa etiketka ýönekeý we döwrebap görnüş berýär. Çüýşäniň gyralary ýumşak bolup, iň dar bölegi eliň tutýan ýerine gabat gelýär, bu-da tutmagy has amatly edýär. Egin böleginde çuňňur üçburçluklardan ybarat halka bar, gapagynda bolsa açylýan ugry görkezýän ok çekilen. Çüýşäniň ölçegleri: ini 67,3 mm, boýy 209,25 mm.

The Recognition

About the A' Design Award Demir Baýragy

Genki Forest Köpürjikli Suw Çüýşesiniň Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Genki Forest Köpürjikli Suw Çüýşesiniň Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Genki Forest Köpürjikli Suw Çüýşesiniň Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai