Armeanu Creative Studio tarapyndan Smoked Trout Iýmit gaplamasy

Armeanu Creative Studio tarapyndan döredilen Smoked Trout Iýmit gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2021

Smoked Trout Iýmit gaplamasy

dizaýner: Armeanu Creative Studio

Müşderi: Valeputna

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#119796 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Smoked Trout Iýmit gaplamasy hakynda

Kakadylan Trout balyk önümleri üçin gaplama dizaýnydyr. Gaplama altyn folga we saýlaýjy laklama bilen kraft kartondan ýasalandyr. Tegelek nagyş, karton kesmek üçin ulanylan orta asyr derwezesi şekili we altyn möhür däp-dessura, mirasa we tebigy düzüm böleklerine salgy berýär. Möhür we derweze şekli dowamlylygy beýan etmek üçin tutuş önüm toplumynda görünýär. Bükülen gap 11,5-e 25 santimetr ölçegdedir. Gysga görnüş önümi aňsat salmaga we ýapmaga, şeýle hem ýönekeý saklamaga, daşamaga we tekjede görkezmäge mümkinçilik berýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Smoked Trout Iýmit gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Smoked Trout Iýmit gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Smoked Trout Iýmit gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Ölçegler we Gaplama: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Bellikler: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Önümçilik Tehnologiýasy: The packaging is made of kraft carton, has golden folio and selective varnishing.
Dizaýn Kynçylygy: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Gözleg: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Ylham: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Taslama Dowamlylygy: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Iş Akymy: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentler: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Topar Agzalary: Armeanu Ana
Armeanu Catalin
Surat Awtorlary: Main Image and optional images - Armeanu Creative Studio SRL - Romania