Solemici Packaging Esasy Wezipe: Et Önümleriniň Gaby by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2021
Solemici Packaging Esasy Wezipe: Et Önümleriniň Gaby
Client: Dmitry Kultygin
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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The Design
About Solemici Packaging Esasy Wezipe: Et Önümleriniň Gaby
Solemici salýami we proşutto ýaly italýan et nygmatlary üçin gap dizaýnydyr. Dizaýn önümiň tagamyny Galkynyş döwrüniň sungat şedewrleri bilen deňeşdirýär. Esasy gap mermer nagşy çap edilen plastik tabakdyr. Kagyz sözbaşysy ofset çap we altyn folga basma bilen öndürilýär, bu bolsa önümiň ýokary derejeli häsiýetini goldaýar. Tabagyň beýikligi 225 mm we ini 123 mm. Ýagty reňkler we tapawutly jikme-jiklikler önümiň dükan tekjesinde tapawutlanmagyna kömek edýär. Dizaýn şeýle hem däp bolan öndürmegiň usullaryna hormaty şöhlelendirýär.
The Recognition
About the A' Design Award Kümüş Baýragy
Solemici Packaging Esasy Wezipe: Et Önümleriniň Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Solemici Packaging Esasy Wezipe: Et Önümleriniň Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Solemici Packaging Esasy Wezipe: Et Önümleriniň Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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