Yashang Hing Tau Ball Iýmit Gaplamasy by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2021
Yashang Hing Tau Ball Iýmit Gaplamasy
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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- Verified Award Winner
- Verify Award Status for #121185
The Design
About Yashang Hing Tau Ball Iýmit Gaplamasy
Yashang Hing Tau Ball et köftesi önümleri üçin gaplama dizaýnydyr. Grafikalar içindäki iýmitiň çig mallaryna esaslanýar. Haýwan şekilleri döwrebap grafiki kompozisiýalar hökmünde ýerleşdirilýär we her çig mal görnüşi kontrast reňk bilen kesgitlenýär. Güýçli reňk kontrasty söwda tekjelerinde görüş täsirini goldaýar. Dizaýn şeýle hem Hytaýyň Çaoşan sebitiniň gadymy däp-dessurlaryna salgylanýar we önümiň daşyna gyzyl bukja goýulýar. Kagyz çap etme, iýmit derejeli plastik we ýüpek guşak ulanylýar. Gaplama 260-a 150-e 260 millimetr ölçegdedir.
The Recognition
About the A' Design Award Kümüş Baýragy
Yashang Hing Tau Ball Iýmit Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Yashang Hing Tau Ball Iýmit Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Yashang Hing Tau Ball Iýmit Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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