Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy by Haijun Shen

Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2021

Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy

by Haijun Shen

Client: DIGA Creative design

A' Design Award Kümüş Baýragy Winner in Gaplama Category

25,420

Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy

Luzhou Laojiao 1915 – bu hytaý baýjiu arakynyň gaplamasydyr. Çüýşe ýelkenli gaýyk şekilinde bolup, wizual nyşanlary Luzhounyň Jiangyang kartasyndan alnandyr. Egri şekil içindäki akýan suwuklyga salgylanýar we ele oňaýly duýgy berýär. Çüýşe reňk sepilen we marka belgisi ýerleşdirilen aýnadan ýasalandyr. Guty bürünçleme, gabartma we marka belgisiniň ýerleşdirilmegi bilen bezelendir. Gap 58 gezek 158 gezek 350 millimetr ölçegdedir. Maksat, adaty häsiýetini saklaýan häzirki zaman ýokary derejeli duýgy bilen 30-dan 40 ýaşa çenli içgi içýänler üçin ýeňil we lýuks görnüşi döretmekdir.

The Recognition

About the A' Design Award Kümüş Baýragy

Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Luzhou Laojiao 1915 Esasy wezipesi: Alkogol çüýşesiniň gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin