Ana Mrazek Lugarov tarapyndan Chef's Piwo Belligi

Ana Mrazek Lugarov tarapyndan döredilen Chef's Piwo Belligi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Chef's Piwo Belligi

dizaýner: Ana Mrazek Lugarov

Müşderi: atelier ANII

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Chef's Piwo Belligi hakynda

Chef's - bu aşpez, şerapçy we piwo öndürijiler tarapyndan bilelikde döredilen piwo üçin niýetlenen bellik dizaýnydyr. Bu piwo, piwo we şerabyň häsiýetlerini özünde jemleýär hem-de ýokary derejeli restoran bazary üçin niýetlenendir. Bellik, minimalistik dizaýn, ýokary hilli materiallar we hem döwrebap, hem klassiki äheňdäki inçe şrift arkaly şerap bellikleriniň wizual diline eýerýär. Ylham çeşmesi hökmünde gara düwmeli ak, goşa hatarly aşpez lybasy alnyp, altyn reňkli çyzyk bolsa inçelik duýgusyny berýär. Dokumaly, örtüksiz kagyzda ofset çap usuly, altyn folga we üç ölçegli lak ulanylýar.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Chef's Piwo Belligi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Chef's Piwo Belligi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Chef's Piwo Belligi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Ölçegler we Gaplama: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Bellikler: beer, beer label, minimalistic design, elegant, sophisticated, label design
Önümçilik Tehnologiýasy: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Dizaýn Kynçylygy: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Gözleg: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Ylham: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Taslama Dowamlylygy: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Iş Akymy: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.