Hankol Liquor Gaplama Dizaýny by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Gaplama Dizaýny by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2021

Hankol Liquor Gaplama Dizaýny

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Gaplama Dizaýny

Kitap Teksti: Hankol Likýory sous tagamly likýor üçin niýetlenen gaplama dizaýnydyr. Hankol ady batyrgaý we şadyýan içýän adamy aňladýar, bu bolsa markanyň adama gönükdirilen ruhuny beýan edýär. Çüýşe güýçli we ýönekeý çyzyklar bilen çyzylandyr, logotip bolsa öňki tarapynda ýerleşdirilendir. Position we negatiw şekiller esaslandyryjynyň siluetini negatiw şekile birleşdirip, markanyň asyl niýetini ýatladýar. Şrift görnüşinde gündogar medeni häsiýetini görkezmek üçin hytaý kalligrafiýasy we möhür ulanylýar. Daşky guty ekologiýa taýdan arassa EPP materialyndan ýasalandyr.

The Recognition

About the A' Design Award Bürünç Baýragy

Hankol Liquor Gaplama Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hankol Liquor Gaplama Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hankol Liquor Gaplama Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020