Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy by Egor Maraev

Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Kino, Wideo we Animasiýa Dizaýny Competition Category.

BürünçKino· 2022

Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy

by Egor Maraev

Client: Blaster Studio

A' Design Award Bürünç Baýragy Winner in Kino Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy

Kitap Teksti: Tinkoff Investment — bank maýa goýum hyzmaty üçin ýigrimi otuz sekuntlyk mahabat wideosydyr. Wideoda esasy gahryman hökmünde Jorj Waşington görkezilýär. Ol diwanda otyryp pizza iýýär, ýadaw we ýalta, we ol pul manysyny berýär. Adaty bolmadyk bu şekil esasy pikiri özünde jemleýär: pul gowy ýagdaýda saklanmaly we işledilmeli. Animasiýa sel-animasiýa hem-de kesip-ýasama (cutout) animasiýa usullaryny birleşdirýär, olar sanly kompozisiýa arkaly utgaşdyrylýar. Wideo onlaýn wideolardan öň görkezilýän mahabat (preroll) hökmünde giňden ýaýradyldy we ýokary öwrülişik (konwersiýa) derejesine ýetdi.

The Recognition

About the A' Design Award Bürünç Baýragy

Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tinkoff Investment Esasy Funksiýa: Mahabat Wideosy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin