Africolor Festival Festiwalyň Wizual Şahsyýeti by Manuela Bonnet

Africolor Festival Festiwalyň Wizual Şahsyýeti by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Africolor Festival Festiwalyň Wizual Şahsyýeti

by Manuela Bonnet

Client: Africolor

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Festiwalyň Wizual Şahsyýeti

Africolor Festiwaly Parižde geçirilýän aýdym-saz festiwalynyň otuz ýyllyk ýubileý neşiri üçin döredilen wizual şahsyýetdir. Dizaýn rezonans pikirine esaslanýar, festiwalyň wagtyň we serhetleriň üsti bilen ýaňlanmagyny dowam etdirýändigini aňladýar. Tipografik oýun ady düzýän harplary kesip we gaýtalap, janly bir ritm döredýär. Şahsyýet aýdyň, göni, reňkli we şatlykly. Plakat iki gapma-garşy görnüşde – biri gyzyl, beýlekisi ýaşyl reňkde çap edilýär. Şol bir wizual ulgam broşuralara, flaýerlere, metro plakatlaryna, banner-lere, mata sumkalara we sosial media neşirlerine hem ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Africolor Festival Festiwalyň Wizual Şahsyýeti A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Africolor Festival Festiwalyň Wizual Şahsyýeti uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Africolor Festival Festiwalyň Wizual Şahsyýeti zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet