Clarity Korporatiw Şahsyýet by Jeffery Fulton

Clarity Korporatiw Şahsyýet by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Competition Category.

BürünçGrafika· 2021

Clarity Korporatiw Şahsyýet

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Bürünç Baýragy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #122345

View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Korporatiw Şahsyýet

Clarity — bir tehnologiýa kompaniýasy üçin döredilen korporatiw şahsyýetdir. Logotip kodlaşdyrmakda ulanylýan iki nyşany öňe hereketi aňladýan üçburçlugyň içinde birleşdirýär. Goýy gök reňk ynamy aňladýar, açyk gök reňk bolsa tehnologiýa degişlidir. Häzirki zaman görnüşi üçin Neo Sans şrifti ulanylýar, bu logotipiň tegelek burçlary bilen gowy sazlaşýar. Gradientler we abstrakt şekiller ulanylmaýar, şonuň üçin şahsyýet ýönekeý formalara we kodlaşdyryş belgilerine esaslanýar. Şahsyýet şeýle-de korporatiw harytlarda hem ulanylýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Clarity Korporatiw Şahsyýet A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Clarity Korporatiw Şahsyýet uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Clarity Korporatiw Şahsyýet zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release