Peaceful Ysly Çaý Gaby by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2021

Peaceful Ysly Çaý Gaby

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Peaceful Ysly Çaý Gaby

Peaceful, ysly çaý üçin gap dizaýnydyr. Daşky gutynyň üstünde çeýnesam, ýagny hytaý zenanlarynyň milli lybasyny geýen aýalyň golýazma çeken suraty şekillendirilen, matanyň içine gül nagyşlary utgaşdyrylan. Bu şekil alýumin gutynyň gapagynda çukur çap ediş (gravýura çap) usuly bilen ýerine ýetirilen. Gap iki bölekden ybarat: guty gapagy we guty korpusy, şonuň üçin kiçi gutulary açmak, aýyrmak we sergilemek aňsat. Içindäki alýumin folga çaýy çyglylykdan goraýar. Dürli tagam islegine görä üç tagamy birleşdirmek mümkin.

The Recognition

About the A' Design Award Demir Baýragy

Peaceful Ysly Çaý Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Peaceful Ysly Çaý Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Peaceful Ysly Çaý Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.