OHO Lentil Chips Çipsler Gaplamasy by Bold Brands

OHO Lentil Chips Çipsler Gaplamasy by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2021

OHO Lentil Chips Çipsler Gaplamasy

by Bold Brands

Client: Bold Brands

A' Design Award Bürünç Baýragy Winner in Gaplama Category

16,082
Verified Award Winner
Verify Award Status for #122943

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OHO Lentil Chips Çipsler Gaplamasy

OHO Merjimek Çipsleri, merjimek esasly gaznaklyk üçin niýetlenen gaplama dizaýnydyr. Sumka 190 x 250 x 50 mm ölçegde bolup, polipropilen esasda fleksografiýa usuly bilen kagyz duýgusyny berýän lak bilen çap edilendir. Krafta kagyz fony, gaznaklyk kategoriýasynda köp duş gelýän açyk reňkleriň ornuny tutup, tebigy görnüş berýär. Şekillendirilen grafiki elementler oýunjak häsiýet goşýar, tagamlar bolsa ýokary hilli fotosuratlar arkaly görkezilýär. Bu utgaşma önümi aňsat tanalýan edip, ony has sagdyn gaznaklyk saýlawy hökmünde görkezýär.

The Recognition

About the A' Design Award Bürünç Baýragy

OHO Lentil Chips Çipsler Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. OHO Lentil Chips Çipsler Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. OHO Lentil Chips Çipsler Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite