Tsarsky Reserve Kagyz Gaplamak by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.
BürünçGaplama· 2021
Tsarsky Reserve Kagyz Gaplamak
Client: Tsarsky Reserve
A' Design Award Bürünç Baýragy Winner in Gaplama Category
- 12,095
- Verified Award Winner
- Verify Award Status for #123199
The Design
About Tsarsky Reserve Kagyz Gaplamak
Doňdurylan ýarym taýýar önümler üçin bukjanyň maksady, bir tabakda iýmitiň adaty wizual görnüşinden gaça durýan markanyň özüne çekiji keşbini döretmekdir. Nusga esasly çözgüt, sarp edijiniň gözüni eýýäm iýmitden lezzet alýan çözgüt hökmünde saýlandy. Wekilçilik üçin ulanylýan reňkler beýleki iýmit dizaýnlarynyň arasynda hökman tanalýar. Mundan başga-da, bu dizaýndaky formalaryň ýönekeýligi häzirki zaman çemeleşmesini görkezýär we şol bir wagtyň özünde ähliumumylyk ideýasyny görkezýär. Netijede, bu dizaýn önümi dürli tomaşaçylar üçin halamagy aňsatlaşdyrýar
The Recognition
About the A' Design Award Bürünç Baýragy
Tsarsky Reserve Kagyz Gaplamak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tsarsky Reserve Kagyz Gaplamak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tsarsky Reserve Kagyz Gaplamak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensions & Packaging
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Production Technology
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Design Challenge
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Research
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Project Duration
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Operation Flow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patents
- Trademark 2021. Trademark Holder NESANS Company
- Team Members
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Image Credits
- All of the separate images are given by client
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