Kümüş Gaplama · 2021
Bel Gusto Esasy wezipesi: Makaron gaby
- A' Design Award Kümüş Baýragy 2021 in Gaplama
- CLIENT: Sot F&d
- Estimated Number of Design Views: 29,305
- Verification code 1D7187216E · Verify this award
Colors
About Bel Gusto Esasy wezipesi: Makaron gaby
Bel Gusto, gaty bugdaýdan taýýarlanan täze makaronlar üçin niýetlenen önümiň gaby dizaýnydyr. Gap, Italiýadan iberilen poçta ýygnagy görnüşinde bezelendir. Poçta markalary, poçta möhürleri, Italiýanyň taryhy ýerleriniň elde çekilen suratlary we kraft kagyzynyň meňzedilmesi ulanylýar. Görkeziş penjiresi alyjynyň satyn almazdan öň gapdaky makarony görmegine mümkinçilik berýär. Şol bir doýgunlyk we ýagtylykdaky reňkli zolaklar önüm hataryndaky dürli makaron görnüşlerini biri-birinden aýyrýar. Gaplar saýlama lak bilen PET plýonkasynda çap edilýär.
About the A' Design Award Kümüş Baýragy
Bel Gusto Esasy wezipesi: Makaron gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Bel Gusto Esasy wezipesi: Makaron gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Bel Gusto Esasy wezipesi: Makaron gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Press Kit
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
