Wink Lashes Gaplama Dizaýny by Olga Takhtarova

Wink Lashes Gaplama Dizaýny by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Gaplama Dizaýny Competition Category.

AltynGaplama· 2021

Wink Lashes Gaplama Dizaýny

by Olga Takhtarova

Client: Sot B&d

A' Design Award Altyn Baýragy Winner in Gaplama Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wink Lashes Gaplama Dizaýny

Wink Lashes — professional emeli kirpik uzaltmak önümleri üçin gaplama dizaýn tapgyrydyr. Bu tapgyr gel we krem görnüşli aýryjylary, praýmeri, ýelim tizlendirijisini, ýelimleri, magnit gutusyny we kirpik gutularyny öz içine alýar. Stilleşdirilen göz esasy grafiki nyşan bolup, önümleriň maksadyny gönümel görkezýär. Her önümiň öz aýratyn nyşany hem bar, şonuň üçin harytlary biri-birinden tapawutlandyrmak aňsat. Reňk palitrasyny goýy grafit, goýy merjen we ak reňkler emele getirýär. Gaplamalar kartondan we plastikden ýasalyp, folga bilen möhürlenendir.

The Recognition

About the A' Design Award Altyn Baýragy

Wink Lashes Gaplama Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Wink Lashes Gaplama Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Wink Lashes Gaplama Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.