Shawn Goh Chin Siang tarapyndan The Taste of Heritage Dessine Kofe

Shawn Goh Chin Siang tarapyndan döredilen The Taste of Heritage Dessine Kofe dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2021

The Taste of Heritage Dessine Kofe

dizaýner: Shawn Goh Chin Siang

Müşderi: Hai Soon Leong Sdn. Bhd

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#123769 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Taste of Heritage Dessine Kofe hakynda

Dizaýn, müşderiniň gelip çykyşy - maşgala işi, nesilden-nesle ylham aldy. Tagamyny gorap saklamak we geçirmek üçin 'Mirasyň tagamy' önümi satuwa çykaryldy. Mundan başga-da, Malaýziýa syýahatçylygynyň nyşany bolup hyzmat edýär, şonuň üçin dizaýner, medeni mirasy gorap saklamak, müşderiniň ideýalaryny goşmak, dürli etnik toparlaryň köpden bäri dowam edip gelýän medeniýetlerini Malaýziýanyň medeniýetine düşünmek üçin dizaýna birleşdirdi we Malaýziýa sungatyna höwesli boluň.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

The Taste of Heritage Dessine Kofe A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. The Taste of Heritage Dessine Kofe ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. The Taste of Heritage Dessine Kofe köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Ölçegler we Gaplama: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Bellikler: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Önümçilik Tehnologiýasy: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Dizaýn Kynçylygy: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Gözleg: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Ylham: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Taslama Dowamlylygy: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Iş Akymy: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentler: -
Topar Agzalary: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Surat Awtorlary: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.