Jinlongquan Yanzhi Gaplamak by Jin Zhang

Jinlongquan Yanzhi Gaplamak by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

Jinlongquan Yanzhi Gaplamak

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #126388

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Colors

The Design

About Jinlongquan Yanzhi Gaplamak

Jinlongquan markasy Hubeýde 40 ýyldan gowrak wagt bäri işleýär. Bu gezek Hubei medeniýetini görkezip biljek bir topar piwo döredýär. Dizaýner, dialekt medeniýetini aňlatmak üçin hytaý kalligrafiýasyny ulanýar. Şol bir wagtyň özünde, Hubeýdäki iň wekilçilikli binalary we suw ulgamyny (Hubei müňlerçe köl bilen welaýat hökmünde tanalýar), keşpleri we sarp ediş sahnalaryny suratlandyrýar we durmuşyň lezzetini we moda duýgusyny birleşdirýär. Adamlar çüýşedäki dialekt hakda gürleşip bilerler. Sarp edijiler bilen gatnaşygy güýçlendirmek üçin suratdaky dogduk şäheriňize göz aýlaň.

The Recognition

About the A' Design Award Demir Baýragy

Jinlongquan Yanzhi Gaplamak A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Jinlongquan Yanzhi Gaplamak uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Jinlongquan Yanzhi Gaplamak jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang