Tralock Gulplama Gaby by Bakhtiyar Baimurzayev

Tralock Gulplama Gaby by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2022

Tralock Gulplama Gaby

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Bürünç Baýragy Winner in Gaplama Category

12,654

Verified Award Winner

Verify Award Status for #127960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tralock Gulplama Gaby

Tralock, syýahat çemodanynyň gulpy üçin niýetlenen gaplamadyr. Guty kiçijik çemodan şekilinde bolup, gaplamany önümiň maksady bilen göni baglanyşdyrýar. At, "syýahat" (travelling) we "gulp" (lock) sözlerini birleşdirýär, logotipdäki "o" harpy bolsa açar deşigi şekilinde ýasalypdyr. Gurluş iki gatlakdan ybarat. Blister ýadro gulpy we açarlary ýerinde saklaýar, kartondan ýasalan gatlak bolsa çap edilen dizaýny göterýär. Kesilip taýýarlanan (diecut) bölek alyja içindäki önümi görmäge mümkinçilik berýär. Ýerkin reňkler syýahat temasyny şöhlelendirip, gaplamanyň göze ilmegine kömek edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Tralock Gulplama Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tralock Gulplama Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tralock Gulplama Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev