Marco Ventrice tarapyndan Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy

Marco Ventrice tarapyndan döredilen Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy

dizaýner: Marco Ventrice

Müşderi: Spider

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy hakynda

Loacker Rebrand — wafli we şokolad önümleri bilen tanalýan taryhy iýmit kompaniýasy üçin döredilen gaplama we brend keşbi ulgamydyr. Logotip Şsiliar dagyny öz içine alýan geral galkan görnüşinde bolup, maşgala adyna, köklere we töwerekdäki tebigata salgylanýar. Her önüm maşgalasy reseptiň we düzüm bölekleriniň aýdyň beýany bilen hödürlenýär. Gaplamanyň elementleriniň iýerarhiýasy täzeden kesgitlenildi we önüm suratlary realistik görnüşdedir. Her gaplamanyň arka tarapyndaky kod brend we önüm barada goşmaça maglumata baglanyşyk berýär.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Loacker Rebrand Esasy Funksiýa: Iýmit Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Ölçegler we Gaplama: different sizes
Bellikler: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Önümçilik Tehnologiýasy: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Dizaýn Kynçylygy: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Gözleg: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Ylham: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Taslama Dowamlylygy: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Iş Akymy: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Topar Agzalary: Spider Adv, Loacker Team
Surat Awtorlary: All food images were realized featuring studio PiùLuce.