Qinjianguo Ýam Ununyň Gaplamasy by Dongcheng

Qinjianguo Ýam Ununyň Gaplamasy by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2022

Qinjianguo Ýam Ununyň Gaplamasy

by Dongcheng

Client: Qinjianguo

A' Design Award Bürünç Baýragy Winner in Gaplama Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Ýam Ununyň Gaplamasy

Kitap Teksti: Qinjianguo demir çybykly ýam ununyň gaplamasy üçin döredilen dizaýndyr. Önüm on ýyllyk ekiş aýlawyna eýerýär, bu döwürde ýer dynç alýar we her on ýylda diňe bir möwsümde ýam ösdürilip ýetişdirilýär. Şeýle topraga ekilen ýam baý iýmit maddalaryny özüne siňdirýär, we onuň etli bölegi göni un edilip taýýarlanýar. Gutynyň ölçegi 120x120x150 millimetr. Grafika, bahardaky garlawaçlardan, tomusdaky şagalardan, güýzdäki daýhançylyk işlerinden, gyşdaky sedr agaçlaryndan we ýer sürýän daýhanlardan gurlan onluk sanynyň wizual nyşanyny emele getirýär. Şekiller on ýyllygyň pasyllaryny görkezýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Qinjianguo Ýam Ununyň Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Qinjianguo Ýam Ununyň Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Qinjianguo Ýam Ununyň Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU