Treasured Brew of the Cave Baýjiu Çüýşe Gaby by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.
KümüşGaplama· 2022
Treasured Brew of the Cave Baýjiu Çüýşe Gaby
by Tiger Pan
Client: Jiugui Liquor Co., Ltd
A' Design Award Kümüş Baýragy Winner in Gaplama Category
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- Verified Award Winner
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The Design
About Treasured Brew of the Cave Baýjiu Çüýşe Gaby
Gowak Genji içgisi hytaý baýjiu içgisi üçin niýetlenen gap dizaýnydyr. Klassiki halta görnüşli çüýşe şekili saklanýar, boýnuna ýüp saralýar, materialy bolsa farfordan aýnaga üýtgedilýär. Aýna ýüzi ýalpyldawuklyk we tekstura goşup, çüýşäni beýleki brendleriň ulanýan keramiki gaplaryndan tapawutlandyrýar. Esas böleginde gadymy hytaý surat çekiş usulynda dag oýulyp, Miao halkynyň öteden bäri ulanyp gelýän gowakda saklaýyş düşünjesini beýan edýär. Çüýşe arassa we dury bolup galýar, üstünde alty sany nagşy oýulyp ýerleşdirilendir.
The Recognition
About the A' Design Award Kümüş Baýragy
Treasured Brew of the Cave Baýjiu Çüýşe Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Treasured Brew of the Cave Baýjiu Çüýşe Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Treasured Brew of the Cave Baýjiu Çüýşe Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Dimensions & Packaging
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Tags
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Design Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Inspiration
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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