Flora Önümi Mahabatlandyryjy Animasiýa by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Kino, Wideo we Animasiýa Dizaýny Competition Category.
DemirKino· 2022
Flora Önümi Mahabatlandyryjy Animasiýa
Client: GOODO design
A' Design Award Demir Baýragy Winner in Kino Category
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- Verified Award Winner
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The Design
About Flora Önümi Mahabatlandyryjy Animasiýa
Flora - gülleýän güllerden ilham alnan köpfunksiýaly diwan-krowady tanatmak üçin döredilen kompýuter animasiýaly filmdir. Film diwanyň dizaýn elementlerini, funksional aýratynlyklaryny, ussatlyk we ulanylan materiallaryny görkezýär. Önümi dürli burçlardan görkezmek we onuň estetiki gymmatyny ýetirmek üçin çeper dekonstruksiýa, surat kompozisiýasy, yşyklandyryş we tema dizaýny ulanylýar. Ähli elementler üç ölçegde modellenilip, Cinema 4D programmasynda animasiýa edildi we Redshift arkaly renderlendi, ahyrky kompozisiýa bolsa Adobe After Effects programmasynda ýerine ýetirildi. Film Full HD hilinde, sekuntda 25 kadr tizliginde taýýarlanyldy.
The Recognition
About the A' Design Award Demir Baýragy
Flora Önümi Mahabatlandyryjy Animasiýa A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Flora Önümi Mahabatlandyryjy Animasiýa uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Flora Önümi Mahabatlandyryjy Animasiýa jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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