Xiaofengtan Liquor Alkogol önümi gaplamasy by Zhu Hai and Fang Jian

Xiaofengtan Liquor Alkogol önümi gaplamasy by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2022

Xiaofengtan Liquor Alkogol önümi gaplamasy

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award Bürünç Baýragy Winner in Gaplama Category

10,490

Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Alkogol önümi gaplamasy

Xiaofengtan ýokary derejeli hytaý alkogol önümi üçin niýetlenen gaplamadyr. Çüýşäniň şekili Hytaýda däp bolşy ýaly alkogolly içgileri saklamak üçin ulanylýan keramiki küýzelerden gelip çykyp, häzirki zaman zowkyna laýyk gelýän ýönekeý görnüşe getirilipdir. Tegelek göwre eliň aýasyna gowy ýerleşip, çüýşäni saklamagy aňsatlaşdyrýar we eliňden sypmagynyň öňüni alýar. Altyn reňkli gapak dik gofrirlenen çyzyklardan ybarat bolup, aňsatlyk bilen açylýar. Altyn nokatlar hem çüýşäniň, hem-de 130x130x135 millimetr ölçegli ykjam kub şekilli gutynyň ýüzünde bezeg dokumasyny emele getirýär. Guty dargaýan kagyzdan ýasalyp, kiçeldilen ölçegi material sarp edilişini azaldýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Xiaofengtan Liquor Alkogol önümi gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Xiaofengtan Liquor Alkogol önümi gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Xiaofengtan Liquor Alkogol önümi gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang