BeeHacchee Esasy Funksiýa: Tort Gaby by Shingo Furusho

BeeHacchee Esasy Funksiýa: Tort Gaby by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

BeeHacchee Esasy Funksiýa: Tort Gaby

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
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Colors

The Design

About BeeHacchee Esasy Funksiýa: Tort Gaby

Kitap Teksti: BeeHacchee bal käşiri torty üçin niýetlenen gap dizaýnydyr. Guty altyburçly bolup, bal ary öýjügini ýatladýar we bal konsepsiýasyna wizual görnüş berýär. Gap ýeke bir bölek kartondan ýasalýar we ölçegleri ini 224 mm, çuňlugy 195 mm we beýikligi 44 mm bolýar. Kraft kagyz gündelik we ýakymly täsir galdyrýar, üstünde çap edilen sary çäk bolsa kontrast goşýar. Kraft kagyzda sary reňk bilen çap etmek kyn, sebäbi reňk kagyza siňýär, şonuň üçin göz öňünde tutulan netijäni gazanmak üçin ýokary derejeli hünärli çap edaraсы bilen işleşildi.

The Recognition

About the A' Design Award Demir Baýragy

BeeHacchee Esasy Funksiýa: Tort Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. BeeHacchee Esasy Funksiýa: Tort Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. BeeHacchee Esasy Funksiýa: Tort Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.