Tsingtao Beer Piwo Sowgat Gutusynyň Gaby by Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Piwo Sowgat Gutusynyň Gaby by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Tsingtao Beer Piwo Sowgat Gutusynyň Gaby

by Tsingtao Brewery Culture Media Co., Ltd.

Client: Tsingtao Brewery Culture Media Co.,Ltd.

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #132955

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsingtao Beer Piwo Sowgat Gutusynyň Gaby

Tsingtao Piwosy markanyň 120 ýyllygy üçin döredilen sowgat gutusynyň gabydyr. Dizaýn üç sany köne Pilsner piwosyny saklaýar we Sindaonyň özboluşly binagärligine esaslanýar. Suratlandyrma ýerli ýadygärlik ýerlerini marka medeniýeti bilen birleşdirip, markanyň we sebit medeniýetiniň arasyndaky baglanyşygy görkezýär. Daşky guty iki tarapa açylýar, bu hereket piwo düzüm bölekleriniň biri bolan hmeliň gülleýşinden ylham alandyr. Sowgat gutusy açylanda piwolar görünýär. Ýörite kagyz ulanylýar we önümçilikde UW çaphana, gyzgyn möhürleme we relýef basma öz içine alýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Tsingtao Beer Piwo Sowgat Gutusynyň Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Tsingtao Beer Piwo Sowgat Gutusynyň Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Tsingtao Beer Piwo Sowgat Gutusynyň Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Dimensions & Packaging: Width 276mm x Depth 90mm x Height 286mm
Tags: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Production Technology: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Design Challenge: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Research: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Inspiration: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Project Duration: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Operation Flow: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Team Members: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu