Chick Coin Animasiýaly Mahabat by Jp Space Studio

Chick Coin Animasiýaly Mahabat by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Kino, Wideo we Animasiýa Dizaýny Competition Category.

BürünçKino· 2022

Chick Coin Animasiýaly Mahabat

by Jp Space Studio

Client: JP SPACE Studio

A' Design Award Bürünç Baýragy Winner in Kino Category

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Colors

The Design

About Chick Coin Animasiýaly Mahabat

Chick Coin, Taýwanda talyplar üçin ýarym wagtlaýyn iş gözleg platformasy üçin ýasalan animasiýaly mahabatdyr. Film sekiz-on dört kadr/sekunt tizliginde, doly ýokary aýratynlykda kyrk sekunt dowam edýär. Iki sany marka gahrymany telewizor ekranynda görkezilýän talyplaryň maliýe kynçylyklaryny görýärler. Şondan soň jadyly teňňe deşigi gahrymanlary aladasyz we şadyýan dünýä alyp barýar, hakyky dünýä-de üýtgeýär. Animasiýa golýazma çekişi bilen sanly illýustrasiýa we kompozisiýa programma üpjünçiligini utgaşdyrýar. Degişmeli waka we wizual effektler markany ýaş tomaşaçylar bilen baglanyşdyrmagy maksat edinýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Chick Coin Animasiýaly Mahabat A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Chick Coin Animasiýaly Mahabat uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Chick Coin Animasiýaly Mahabat zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.