Zaotu Shaofang Içgi Gaplamasy by Bo Gao is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Gaplama Dizaýny Competition Category.

BürünçGaplama· 2022

Zaotu Shaofang Içgi Gaplamasy

by Bo Gao

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Bürünç Baýragy Winner in Gaplama Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zaotu Shaofang Içgi Gaplamasy

Zaotu Shaofang, ferment çukurynyň palçygyna goşulýan ak bentonit bilen taýýarlanan içgi üçin niýetlenen gaplama dizaýnydyr. Gaplamada esasy reňk hökmünde bentonit ak reňki ulanylýar. Daglar, gün şöhlesi, bulutlar, suw, agaçlar we guşlar utgaşdyrylyp, bentonit sözüni aňladýan hytaý ýazgylarynyň şekiline meňzeş nagyş emele getirilýär. Bu nagyş, çakyr taýýarlamak üçin ulanylýan gurşawy hem-de önümiň esasy aýratynlygyny şöhlelendirýär. Gutynyň ortasy açylyp, çep we sag tarapa bölünýär, içki guty bolsa öňe süýşürilip görkezilýär. Guty altyn suwy çekilen ýörite kagyzdan ýasalan bolup, aýna çüýşe bolsa ak reňkde pürkülip, üstünde bişirilen nagyş bilen bezelendir.

The Recognition

About the A' Design Award Bürünç Baýragy

Zaotu Shaofang Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Zaotu Shaofang Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Zaotu Shaofang Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
Dimensions & Packaging: Packing box size: 145mm X 110mm X H285mm
Tags: Symbolization, Simplicity, Differentiation
Production Technology: The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
Design Challenge: The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
Research: The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
Inspiration: This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
Project Duration: The work started in July 2019 and was completed in December 2019
Operation Flow: The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
Team Members: Bo Gao