Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy by Luo Heng

Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner

Verify Award Status for #133947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy

Guizhou Moutai Maoyuan Jiu — hytaý alkogolly içgisi üçin döredilen gaplama dizaýnydyr. Çüýşe aýna serişdesinden ýasalyp, gum bilen sepilýän usul we relýef görnüşinde ýerine ýetirilen rozа-altyn logotip bilen bezelendir. Boýun bölegi metal çaýylýan usul bilen taýýarlanyp, gapagyň ýokary bölegi aýna meňzedilen relýef bilen bezelendir. Daşky guty gyzgyn möhürleme we relýef usullaryny ulanýar. Goýy ýaşyl we altyn reňkler esasy reňk düzümini emele getirýär. Tolkun nagyşlary önümçilikde ulanylýan Çişui derýasyna salgylanýar, gapakdaky uçýan hudaý zenany hem-de boýundaky çyrşa şahaly durna bolsa däbe öwrülen hytaý nagyşlaryny dowam etdirýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Guizhou Moutai Maoyuan Jiu Esasy Wezipe: Alkogolly Içgi Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions & Packaging: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tags: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Research: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Project Duration: The project started in November 2019 in Jiangxi and finished.
Operation Flow: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Team Members: Luo Heng
Image Credits: Luo Heng