Zhu Xixi Sowgat Gutusy by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Gaplama Dizaýny Competition Category.

DemirGaplama· 2022

Zhu Xixi Sowgat Gutusy

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Demir Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #134487

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Colors

The Design

About Zhu Xixi Sowgat Gutusy

2022-nji ýyl Hytaýyň senenamasyndaky gaplaň ýylydyr. Iň göni ýol gaplaň grafikasyny ulanmakdyr. Dizaýner, hytaý dilinde gaplaňyň we bereketiň şuňa meňzeş aýdylyşyny ulanýar we wu fu lin erkekleri aňlatmak üçin bäş ýolbars ulanýar (Täze ýyllarda köplenç ulanylýan hytaý sözi). Täze ýyl bereketlerini döretmek üçin idiomalary we grafikalary ulanyň. Goňur mämişi we ýaşyl gapma-garşy reňkler tutuş bukjany has ajaýyp edýär. Gutyny bezeg suraty hökmünde ulanyp bolýar we şol bir wagtyň özünde adamlaryň özara gatnaşygy üçin reňkli gaplaň suraty bar.

The Recognition

About the A' Design Award Demir Baýragy

Zhu Xixi Sowgat Gutusy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Zhu Xixi Sowgat Gutusy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Zhu Xixi Sowgat Gutusy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang