Lowen Esasy wezipe: Piwo gaplamasy by China Resources Snow Breweries Ltd.

Lowen Esasy wezipe: Piwo gaplamasy by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Lowen Esasy wezipe: Piwo gaplamasy

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Kümüş Baýragy Winner in Gaplama Category

27,400
Verified Award Winner
Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Esasy wezipe: Piwo gaplamasy

Lowen piwo seriýasy üçin niýetlenen gaplama dizaýnydyr. Bu dizaýn ruçka çyzgysyny, mezzotint sungatyny we köçe tatuirowka suratlaryny birleşdirýär. Geometrik şekiller we ýagty reňkler dürli tagamlary — malinany, ülje we Weissbier görnüşlerini belleýär, şeýlelikde her bir görnüş çalt hem-de göni tanalyp bilinýär. Suratlar ýabany we ýumşak keşpleri garşylaşdyryp, güýçli görsel täsir we jemgyýetçilik häsiýetini döredýär. Bankalar alýumindeen, çüýşeler bolsa aýnadan ýasalandyr. Jikme-jik çap prosesi her bir şekili aýdyň we dürs saklaýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Lowen Esasy wezipe: Piwo gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Lowen Esasy wezipe: Piwo gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Lowen Esasy wezipe: Piwo gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release