Neon Zebra Brand Launch Içgi gaplamasy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Gaplama Dizaýny Competition Category.

KümüşGaplama· 2022

Neon Zebra Brand Launch Içgi gaplamasy

by PepsiCo Design and Innovation

A' Design Award Kümüş Baýragy Winner in Gaplama Category

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Verified Award Winner
Verify Award Status for #137241

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Içgi gaplamasy

Neon Zebra kokteýl garyndylary toplumy üçin gaplama dizaýnydyr. Her banka we içgi gaby Neon Zebra deňlemesi diýip atlandyrylýan özboluşly garyşyk içgi reseptini görkezýär. Resept sarp edijilere önüm bilen garyşyk içgini nädip taýýarlamalydygyny görkezýär. Her banka iki kokteýl edýär, paýlaşmak üçin bölünendir. Önüm bilen bilelikde görkezilen bezeg şekilleri ýönekeýdir, çuňluk goşmak üçin laým dilimini we narpyzy ulanýar. Bezegler batyrgaý iki ölçegli grafikalar ýa-da üç ölçegli formalar görnüşinde peýda bolýar we olar Neon Zebra dünýäsine jan berýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Neon Zebra Brand Launch Içgi gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Neon Zebra Brand Launch Içgi gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Neon Zebra Brand Launch Içgi gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release