Altyn Gaplama · 2022
Pepsi New Year 2022 LTO İçgi Gaby
by PepsiCo Design and Innovation
- A' Design Award Altyn Baýragy 2022 in Gaplama
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO İçgi Gaby
Pepsi Täze Ýyl 2022 LTO — gyş baýramçylyk möwsümi üçin döredilen alty sany çäkli tiražly içgi gabyndan ybarat toplumdyr. Gaplar möwsümleýin brend kampaniýasynyň çäginde Russiýada çykaryldy. Baýramçylyk grafikasy Täze ýyl bilen tamamlanýan tutuş baýramçylyk döwrüne laýyk gelmek üçin niýetlenendir. Dizaýn interaktiw aýratynlyklar arkaly brendi gaplamanyň çäginden hem daşyna çykarýar. Sarp edijiler her gapdaky QR koduny smartfon bilen skanirläp, mahabat aksiýalaryna, şol sanda çäkli tiražly kapýuşonly switerleri we ýalpyldap duran futbolkalary utmak mümkinçiligine ýetip bilerler.
About the A' Design Award Altyn Baýragy
Pepsi New Year 2022 LTO İçgi Gaby A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Pepsi New Year 2022 LTO İçgi Gaby deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Pepsi New Year 2022 LTO İçgi Gaby güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
